Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
نویسندگان
چکیده
Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around world. This unique and unexpected situation, particularly affected foreign students’ behaviour, urging them to avoid well-known Chinese spot, notoriety recently tainted by of epidemic The objective this research is determine if there are any direct indirect impacts image on behavioural intention through attitude. Based an online survey 385 participants were analysed using path analysis nonprobability, convenience-sampling approach. Findings suggest that: (1) directly associated with attitude; (2) attitude intention; (3) (4) indirectly outcome will therefore contribution decision-making process managers tourism destinations so that they can manage their business in best possible way accommodate post-pandemic situation.
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ژورنال
عنوان ژورنال: Advances in hospitality and tourism research(AHTR)
سال: 2021
ISSN: ['2147-9100', '2148-7316']
DOI: https://doi.org/10.30519/ahtr.829292